产品宣传片的优势所在就是它在展览会、订货会、学术交流会及一些大型会议现场都可以播放，让顾客可以对产品一目了然，更好的吸引顾客，增加宣传力度，扩大业务效果，这也是让客户和贸易伙伴了解企业及其产品的有效方式。
产品宣传片向来以极具视觉冲击力的影像赋予了产品的真实色彩，对比与企业宣传片来说，产品宣传片更显得声情并茂，产品宣传片具有更强的视觉冲击力，可以给消费者一种亲身体验的感觉，让消费者更感兴趣，从而可以产生购买的想法。
产品宣传片在制作的时候要分析定位产品的处境和优势，要分析产品适合哪类人群，这类人群的接受能力是否符合市场化，宣传片要制作在有市场力的地方，因为有市场力的地方产品宣传片才有竞争力，才会给企业带来收益。
在市场竞争日趋激烈的形势下，宣传片已成为企业必备的武器，是打开产品市场大门的钥匙，它综合运用图象、声音、语言、文字等多种元素，全面展示企业形象，更具煽动性，比平面媒体要丰富和翔实得多，并且可以在多种平台上播放和推广。企业制作产品宣传片可以节省企业领导和营销人员反复介绍产品的时间，只需要一个小小的商品就可以节省很多时间，达到事半公倍的效果。
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